Damian Beneyto Pajuelo

Head of Learning Experience
EdTech | AI | Learning Strategy
London, United Kingdom

About

Head of Learning Experience in EdTech, specialising in AI-powered learning solutions and learning & product strategy. I blend pedagogy, technology, and data to design digital learning journeys that accelerate learner progress, increase product engagement, reduce teacher workload, and drive business impact. I lead strategy, curriculum and assessment design, and cross-functional delivery with product, engineering, and UX from concept to launch and ongoing improvement.


Core Strengths

Learning Strategy | AI-Powered Learning Experiences | Curriculum & Assessment Design | Framework Alignment | AI Integration & Enablement | Content Operations | Team Management

Recent Impact

  • Helped secure £1m in contracts (pre-delivery) and a £250k grant by shaping the EAL assessment proposition and learning experience narrative.

  • Built and handed over core components of FlashAcademy’s EAL Proficiency Assessments (7,000+ items) for product rollout, strengthening the assessment proposition and keeping the project on track for full delivery by December 2026.

  • Delivered improvements to FlashAcademy's ESOL assessment receptive skills component (1,400+ items), helping secure a 2-year client renewal.

  • Built AI and automation (AI Agents + Python) into content operations, cutting delivery time by 4x while maintaining quality and consistency.

  • Led EdTech Impact audit (90% in Pedagogical Approach and 4/5 in Learning Engagement), earning the Quality Pedagogy badge.

  • Set the learning experience vision, including the integration of AI evaluation for productive skills and the product vision for an AI Tutor.

  • Improved LLM-based evaluation quality through descriptor rewrites, level-bounded evaluation, and retrospective mapping, supporting successful admissions.

  • Led standards alignment across frameworks (CEFR, DfE, The Bell Foundation, NGSS), opening new routes to revenue.